Roots Canada

Roots Canada Ltd. (commonly called Roots) is Canada’s leading lifestyle brand known around the world for its quality leather goods, active athletic wear, yoga wear, accessories and home furnishings.

Roots was founded in 1973 by Michael Budman and Don Green, formerly of Detroit, Michigan. The store concept was based on their experiences at a summer camp called Camp Tamakwa in Ontario’s Algonquin Park during their childhood.

The company originally sold footwear at a single location in Toronto. Its first product was the Roots Negative Heel Shoe (also called the Earth Shoe). It has since expanded its line of merchandise to include items such as jackets, bags, watches, luggage, sweatshirts and fashion accessories. Recently, it became the sponsor of Flick off.

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